Effective Marketing For Indie Game Developers
Speakers: John Graham
Track / Format: Independent Games Summit / Lecture
Overview: How do you use your own website, social networking channels (from Twitter through IRC and beyond), independent editorial content, and even pre-release versions of your tools to build a robust community around your game before it even ships? Wolfire's COO, John Graham, explains in depth how his company has been building momentum around PC indie title OVERGROWTH, what has worked, and what hasn't.
http://cmpmedia.vo.llnwd.net/o1/vault/g ... lopers.pdf
